TWO WEST
I created a commemorative logo to celebrate the 15th anniversary of Two West Advisors, a financial firm based in Kansas City. The objective was to develop a clean, modern mark that paid tribute to the company's legacy while aligning with its forward-looking values. The design needed to feel timeless yet fresh, with a visual tone that communicated trust, professionalism, and longevity
The final logo balances refined typography with subtle geometric elements, creating a versatile mark that works seamlessly across both print and digital applications–from stationery and signage to web and social media. The design system was intentionally minimal to ensure the adaptability and consistency, reinforcing the brand's identity during this milestone moment.
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