MAGNOLIA LIGHTING
I conducted a full concept rebrand for Magnolia Lighting, a Mississippi-based company specializing in residential and commercial lighting solutions. The goal was to redesign their logo and visual identity to reflect a more modern, upscale image while preserving the brand's deep Southern roots. Through strategic design decisions, the updated identity bridges tradition and elegance, appealing to a more refined and design-conscious market.
The new logo features clean lines and sophisticated typography, paired with a muted yet distinctive color palette that evokes both warmth and professionalism. Supporting brand assets were developed to ensure the consistency and flexibility across all platforms. The rebrand positions Magnolia Lighting as both grounded in heritage and ready for future growth in a competitive industry.
